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Zone3 is the world's highest rated Triathlon brand, creating wetsuits and triathlon apparel for professional and beginner athletes alike.
My Role:
I spearheaded the complete rebrand of the company to reflect its status as the highest-rated brand in the world. The new branding needed to appeal to all genders and remain effective as the company expanded into new product lines.
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Main logo with multiple lockups, standalone symbol and circle logo for use on a variety of garments.
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2018 Brand video featuring the new branding. Produced and edited by myself.
Full brand guideline showcasing logo lockups, typeface, spacing, digital and print advert examples, icons and more.
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2018 Product Catalogue designed using the new brand styling.
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