Zone3 is the world's highest rated Triathlon brand, creating wetsuits and triathlon apparel for professional and beginner athletes alike.
My Role:
I spearheaded the complete rebrand of the company to reflect its status as the highest-rated brand in the world. The new branding needed to appeal to all genders and remain effective as the company expanded into new product lines.
Main logo with multiple lockups, standalone symbol and circle logo for use on a variety of garments.
2018 Brand video featuring the new branding. Produced and edited by myself.
Full brand guideline showcasing logo lockups, typeface, spacing, digital and print advert examples, icons and more.
2018 Product Catalogue designed using the new brand styling.
