TRE House, a recreational cannabis brand, wanted to expand their online selection and add an assortment of rolling papers, grinders, cones, and all the other accouterment for a one-stop online head shop. 

The only problem was taking the existing brand’s essence and positioning it for a wider market—one that’s run by smoky stalwarts, RAW and Zig-Zag.

With the problem in front of me, I set out to bring a little brightness to the brand’s galactic, deep space feel. Pooling CRO-test data from the existing TRE House site, I used this intel to roll up an easy-to-navigate design with seamless UX and a high-converting layout.