Client
CBDfx
Role
Email Design
Art Direction
Year
2024
Art direction and design for all CBDfx marketing emails, turning browsers into buyers through sharp visuals and CRO testing. Guided by data, I create designs that connect, resonate, and deliver meaningful results.
I created a Design System inside Figma to help keep brand conformity across all email design work. This also helped to streamline the email design process and ensure that all emails, whether created in-house, externally, or across CBDfx US or UK, the clean brand aesthetic was consistent.
