Landing Page Design for a THC Product That Couldn’t Be Advertised
Gen-Z is ditching alcohol in favor of early morning run clubs, perfect sleep scores, and non-alcoholic alternatives. CBDfx wanted to tap into that shift by repositioning their Ultimate Chill THC Tincture as a fun, hangover-free drink boost.
The challenge? You can’t advertise THC on Meta. My goal was to design a landing page that spoke Gen-Z’s language—without ever saying the quiet part out loud. That meant rethinking the branding of “tinctures” and “elixirs” to feel more modern (dare we say based?), all while staying compliant and on-brand.
I led the design of a single-SKU landing page that clarified the product’s benefits, modernized the visual language of the legacy brand, and positioned the tincture as a vibe-forward alcohol alternative—no lore, no woo-woo, just clarity and chill.
Designing Within Constraints
This mobile-first landing page was designed to capture attention fast—bite-sized content, bold visuals, and benefit-first copy that speaks Gen-Z’s language.
Knowing we couldn’t lean on traditional cannabis terms, I reworked the UX to front-load credibility and clarity. Key benefits appeared early, “shop now” buttons were made immediately accessible, and the flow emphasized product trust signals—without feeling clinical or boring.
Annotated wireframes mapped out where to introduce comparison modules, UGC, and trust-building moments. Every choice was intentional: less scroll, more signal.
The entire flow was engineered to feel like a wellness product drop, not a dispensary page — light, shoppable, and compliant enough to pass Meta’s filters.
Outcome
While the page was ultimately shelved in favor of a simple age gate for performance reasons, the design process still played a key role:
Defined brand direction for THC vs. CBD SKUs
Established a reusable layout system for future launches
Created a Meta-compliant testing ground for ad-driven landers
Reflection
With more time, I would’ve A/B tested this layout against a quiz-led flow to better capture intent from paid traffic. Still, the project proved the value of sharp creative direction rooted in UX and regulatory constraints.
